Go Second OPC operates Gut Choices (gutchoices.com), including the articles, recipes, tools, and products available on the site, to give you a trustworthy resource for gut health along with products you can shop directly (the "Services"). Gut Choices runs on Shopify, which powers much of the technical side of the Services. This Privacy Policy explains how we collect, use, and share your personal information when you visit the site, place an order, or otherwise get in touch with us. If anything here conflicts with our Terms of Service, this Privacy Policy governs how your personal information is handled.
Please read through this policy. Using or accessing the Services means you've read it and understand how your information is collected, used, and disclosed.
Personal Information We Collect
"Personal information" means information that identifies you or could reasonably be linked to you. It doesn't include information that's been anonymized or de-identified. Depending on how you use the Services, we may collect:
Contact details: name, billing and shipping address, phone number, email address.
Payment information: card details, transaction records, and other information needed to process a purchase (handled through Shopify's payment infrastructure, not stored on our own servers).
Account information: if you create an account, your username, password, and saved preferences.
Order and browsing activity: items you view, add to cart, purchase, or return, and your order history.
Messages you send us: anything you share through our contact form, email, or phone.
Device and usage data: IP address, browser type, and how you navigate the site, gathered automatically through cookies and similar tools.
Where This Information Comes From
We collect personal information directly from you (placing an order, signing up for our newsletter, messaging us), automatically as you browse the site, and from service providers like Shopify and our payment processor who handle parts of the Services on our behalf.
How We Use Your Information
Running the Services. Processing orders, arranging shipping, managing your account, remembering your preferences, and responding when something needs fixing.
Marketing. Sending newsletter content, product updates, and promotions if you've opted in, and showing you relevant content based on past activity on the site.
Security. Verifying your identity, protecting your account, and watching for fraudulent or abusive activity.
Support. Answering questions, resolving order issues, and keeping a record of our conversations with you.
Legal compliance. Meeting our obligations under Philippine law and responding to lawful requests from authorities.
How We Share Your Information
We don't sell your personal information. We share it only where it's needed to run the Services:
With Shopify and other vendors who handle hosting, payment processing, email delivery, and similar technical functions on our behalf.
With shipping carriers, to get your order to you.
When you ask us to, such as directing us to share information with a third party.
When required by law, such as responding to a valid government or court request.
Our Relationship with Shopify
The Services are hosted on Shopify, which processes personal information related to your use of the site in order to keep it running and secure. Information you submit through Gut Choices is shared with Shopify and, where relevant, its subprocessors, some of whom may be located outside the Philippines. Shopify has its own privacy policy covering how it independently processes this data.
Cookies
We use cookies to keep your cart working, remember your preferences, and understand how people use the site. You can block or delete cookies through your browser settings, though parts of the site may not work as well without them.
Third-Party Links
Articles and pages on Gut Choices sometimes link to outside websites. We don't control those sites and aren't responsible for their privacy practices, so it's worth checking their own policies before sharing information with them.
Children's Privacy
The Services aren't directed at children, and we don't knowingly collect personal information from anyone under 13. If you believe a child has provided us with personal information, contact us and we'll remove it.
How Long We Keep Your Information
We hold on to personal information for as long as it's needed to fulfill the purposes described here, including maintaining your account, completing transactions, and meeting recordkeeping obligations under Philippine law.
Security
We take reasonable steps to protect your information, but no method of transmission or storage is completely secure. We can't guarantee absolute security, so avoid sending sensitive details through unsecured channels like plain email where possible.
Your Rights
Under the Philippines' Data Privacy Act of 2012, you have the right to:
Be informed about how your personal information is collected and used.
Access the personal information we hold about you.
Ask us to correct inaccurate or outdated information.
Object to certain processing of your information.
Request that we erase or block your information under certain conditions.
Receive a copy of your data in a portable format.
File a complaint with the National Privacy Commission if you believe your rights have been violated.
To exercise any of these rights, contact us using the details below. We may need to verify your identity before acting on a request.
Managing Communication Preferences
You can unsubscribe from marketing emails at any time using the link in any email we send, or by contacting us directly. You may still receive non-promotional messages related to an order or account you hold with us.
Changes to This Policy
We may update this Privacy Policy from time to time to reflect changes in our practices or in the law. Updates take effect once posted here, with the "last updated" date revised accordingly.
Contact
Questions about this policy or how your information is handled? Reach us at info@gutchoices.com, call +63 925 463 2563, or write to Go Second OPC, 50 Esteban Abada St., Quezon City 1108, Philippines. Go Second OPC is the entity responsible for your personal information under this policy.
Last updated: August 2026.